html2wp / Pricing
What a conversion costs
A conversion is the unit: one site, converted, verified and handed over. Pages and shops are what a plan lets that conversion contain. The editor is sold as its own thing, further down.
Four plans
The theme is identical on every one of them. What a plan buys is how many conversions you run, how many pages each may hold, whether a shop is one of them, and which editor comes with it.
€0
- 3 conversions in total
- 5 pages per conversion
- Visual Edit Lite
- Not for client work
Trying it out. No key, no sign-up.
Install it€29 one-time
- 1 conversion
- 20 pages, shop included
- Visual Edit Lite
- Client work
One site, no commitment.
Get started€79 per month
- 5 conversions a month
- 20 pages, shop included
- Visual Edit Pro
- Client work
Freelancer, small agency.
Get started€349 per month
- 50 conversions a month
- 100 pages, shop included
- Up to 3 running at once
- Visual Edit Pro
Agencies running this as part of the work.
Get started| Free | Theme Unlock | Pro | Agency | |
|---|---|---|---|---|
| Price | €0 | €29 one-time | €79 / month | €349 / month |
| Conversions | 3 total | 1 | 5 / 30 days | 50 / 30 days |
| Pages per conversion | 5 | 20 | 20 | 100 |
| Shop to WooCommerce | no | yes | yes | yes |
| Blog to WordPress Posts | yes | yes | yes | yes |
| Re-runs | 5 total | unlimited | unlimited | unlimited |
| Editor | Lite | Lite | Pro | Pro |
| Parallel conversions | no | no | no | up to 3 |
| Commercial use, client work | no | yes | yes | yes |
Two things worth reading off that table
Re-runs are unlimited on every paid plan. Correcting which page is which and asking again is a re-run, so a wrong answer costs the wait and nothing else.
The editor is not the same on every plan. Free and Theme Unlock ship Visual Edit Lite, which is the whole click-to-edit experience; Pro and Agency ship Visual Edit Pro, which adds AI chat editing, theme export, Turnstile and 300 steps of history.
Visual Edit Pro
The editor is a product of its own, and it is not a conversion plan. It is here because it brings conversions with it: the editor runs only on a converted theme, so a licence that could not produce one would be a licence you could not use.
€59 per year
| Conversions | 2 during the licence |
|---|---|
| Pages per conversion | 10 |
| Shop to WooCommerce | no |
| Blog to WordPress Posts | yes |
| Re-runs | unlimited |
| Editor | Pro |
| Parallel conversions | no |
| Commercial use, client work | yes |
The Pro editor
Click-to-edit text, images, links, forms and menus, plus what Pro adds over Lite: AI chat editing with your own API key, theme export, Turnstile spam protection, and 300 steps of history instead of 10.
And the conversions to use it on
Two conversions are in the price, not sold beside it, and each may hold up to 10 pages. They are yours for the life of the licence rather than per year. A Visual Edit Pro key is also a conversion key: the converter accepts it, so nothing else has to be bought to produce the theme the editor then runs on.
Free is open. The paid plans are in closed beta.
Anyone can take the free plan today, with no key and no sign-up. The paid plans are not on sale yet: while the beta runs, a licence key is issued on request to agencies and to freelancers with a public profile and references, and that key carries five conversions at no cost and Visual Edit Pro free for 30 days. The prices above are what those plans cost once the beta ends.